New Farm Fresh

You can find New Farm Fresh at No 41, Saint Louis Street, which is quite close to the Raj Nivas in Pondicherry. This is a quieter part of the town compared to the market areas. We’ve been running this shop here for a while, focusing on getting fresh items in every morning. It’s not a huge supermarket with bright lights and music. It’s more like a local store where you can just walk in and pick up what you need. We spend our mornings talking to suppliers and getting everything organized on the shelves. The building itself is typical for this part of Pondicherry, with that old-style feel to it. We have a few people who help out with the deliveries and the counter. We don't really do any advertising. People who live on Saint Louis Street or nearby know we are here. It’s a steady kind of work. We open up early and close once the sun goes down. Sometimes we have a chat with the neighbors who stop by. It’s a very local way of doing things. We don't try to be anything other than a neighborhood shop. If you are near Raj Nivas, you can just walk over. The street is nice for a stroll anyway. We just keep our heads down and make sure the stock is good. It’s a simple business in a quiet corner of the city.