Jaher Aayu Farmers Producer Company Limited

Over in Ashatora village, life usually revolves around the farming seasons. We are based out of Plot No. 818, which is just a regular spot in our local area near Ranga. The Jaher Aayu Farmers Producer Company Limited is basically just us locals trying to make sense of the market. Bankura can be a tough place to farm sometimes because the soil and the heat don't always cooperate. We spend a lot of time talking under the trees about what to plant next. Hirbandh is where we go for most of our supplies. We aren't a big corporation with suits and ties. We are just people with dirt under our fingernails who wanted to organize ourselves a bit better. Sometimes the paperwork gets confusing, but we manage. Most of the families here have been farming for generations. It felt right to put a name on what we do and have a central place to meet. When the crops are ready, the whole village feels alive. It’s a lot of manual labor and long hours, especially when the monsoon is around the corner. We focus on what grows well in this part of West Bengal. It’s not always easy, and we’ve had our fair share of bad years, but we keep at it. Our group helps us stay connected so nobody is trying to do everything alone. It’s just how things are done here in the Bankura district. We don't have a website, just a real office.