Riti The Culture Shop (Hiranandani)

Our little shop is tucked away in Mumbai, in a place called Room No 67-H, Masjid Chawl. It is part of Group No.2. When people think of Mumbai Maharashtra 400083 India, they might think of big towers, but our reality is this specific room in Masjid Chawl. Riti The Culture Shop (Hiranandani) is a small operation. The space is tight, and we have things stacked up pretty high to make use of every inch we have. It’s a bit of a maze to get here if you don’t know the shortcuts through the chawl. The air is always thick with the smells of the neighborhood—cooking, rain, and the sea sometimes. We keep the door open most of the time to let a breeze in. There’s always someone walking by or shouting a greeting. It is far from a polished corporate office. We have some old shelves that have seen better days. We do our business right here from Room No 67-H. It can get loud, and sometimes the rain leaks in a tiny bit near the corner, but it’s our spot. We’ve been Riti The Culture Shop (Hiranandani) for a good while. People from the area stop in just to say hello. We don’t have a website that works right or a big marketing plan. We just open up the shop and see who comes by. That’s how we like it. It’s just a normal part of life in the chawl.