Word & Worth Ceramics

We operate Word & Worth Ceramics from the Sidco Industrial Estate in Kappalur. Our unit is number 52. Being in an industrial estate means there is always noise and movement around us. Trucks coming in and out, people moving pallets—it’s the way of life here. We deal with ceramics on a daily basis. The warehouse is a big open space and it gets pretty hot in the afternoons. Kappalur is a bit out of the main city, which gives us the room we need. We don’t have a fancy office. It’s mostly just a desk tucked into a corner of the building. We spend most of our time out on the floor checking stock. The Sidco area is full of businesses like ours. We know the neighbors. If you’re looking for No. 52, just keep driving until you see our gate. We aren’t into big marketing campaigns. We just focus on getting the ceramics out the door. Sometimes things get backed up, but we work through it. It’s a practical job. We wear dusty clothes and work long hours. The industrial estate is where the real work happens. We’ve been at this spot for a long time. It’s not pretty, but it’s where Word & Worth Ceramics does its thing every day. We like the grit of the Kappalur area. It’s a long way from the city center but it’s where we belong. Our workers have been with us for years and we know the routine.