Ethnichoice Fashion

Our place, Ethnichoice Fashion, is located inside Aykotan Apartment. Specifically, we are in FN-3/12. The address is 30A/1 Ram Narayan Mukherjee Road, which is over by Shakuntala Park. It’s a bit of a residential feel around here, near Gadhuli Park, which is nice because it isn’t as hectic as the main commercial hubs. We set up shop here because it felt right for the kind of work we do. Most of our day is spent dealing with ethnic wear and different styles of clothing. It’s not a big storefront with glass windows; it’s more of a workspace where we get things done. We have piles of different fabrics everywhere. Sometimes it feels like we are drowning in color, but that’s part of the job. People usually call us before coming over since we are tucked away in the apartment building. It’s a quiet way to run a business. We focus on the details of the clothes, making sure the cuts are right and the fabric feels good. Being near the park gives us a little bit of a breeze in the evenings. We’ve stayed in this spot because the locals know us and it’s convenient. We don't have a big marketing budget or a flashy website. We just do the work, talk to our neighbors, and keep the business moving one day at a time. It works for us and seems to keep the regulars coming back.