V. V. Creation

We are based in Surat, specifically at 3001 in the New Ambaji Market. If you know the Kamela Darbaga Ring Road area, you know how hectic it can get. Our space is right in the middle of all that trade and movement. V. V. Creation is one of many spots in this market, but we’ve carved out our own little corner here. Being on the Ring Road means there is a constant flow of people looking for textiles and finished goods. It’s a loud place, full of life and a lot of shouting from one stall to another. We spend most of our time organizing the stock and talking to people who come by the market looking for something specific. It isn't a quiet office by any means. There are stacks of fabric and finished pieces everywhere you look. We try to keep things organized at unit 3001, but in a busy market like New Ambaji, things move fast. We aren't interested in looking like a high-end boutique. We are a market business, and our shop reflects that. It's about being where the action is and making sure we have what people are asking for that day. Most of our neighbors are doing the same thing. You get used to the pace of the Darbaga Ring Road after a while. It’s just how things work here in Surat, and we’re happy to be part of the daily rush.