Ethnic Showroom

Our little shop, Ethnic Showroom, is right in the middle of Lajpat Nagar-II. If you know the area, you know how crowded it gets, especially on the weekends. We’ve got the ground floor space at D-19 and it’s usually packed with different fabrics and clothes we’ve brought in. It’s always a bit of a squeeze when more than three people walk in at once. We spend a lot of time just folding things back up after someone’s looked through the stacks. My cousin helps out when it’s really busy, and we mostly just talk about what’s for lunch or how the traffic is on the way in. The lights inside are bright because we want people to see the colors properly, but it gets pretty warm in the afternoons. We don't have some big corporate story to tell you. We just like clothes and we’ve been in this spot for a while now. Some days are slow and we just sit by the door watching people walk past toward the market. Other days, we don't even have time to sit down. New Delhi heat is no joke in the summer, so the cooler is always running. We try to keep things tidy, but with so many rolls of cloth, it’s a constant battle. It’s just us here, doing our thing every day in Lajpat Nagar.