Apple Decor

Apple Decor is based out of E-234 in Lajpat Nagar-Iv, specifically in the Amar Colony section of New Delhi. You have to look for Anita Arora’s name because that’s where we are registered. It’s a typical Delhi neighborhood—lots of shops, plenty of people moving around, and traffic that never really seems to stop. Our setup is pretty modest. We don’t have a giant showroom with bright lights and salesmen. It’s more of a home-office type of deal where we manage all the projects and talk to our suppliers. Being in 110024 means we are right in the middle of everything, which helps when we need to get to different parts of the city. We’ve been operating from Amar Colony for a good while. The space is filled with samples and notebooks. It’s not the most organized place in the world, but we know where everything is. We don't have a lot of polished marketing materials or a dedicated sales team. Most of our work comes from people who have heard of us through someone else. We just take things one project at a time. It’s a small operation, and we like it that way because we can actually talk to the people we are working for without a bunch of middlemen. That’s just the way we do things here at E-234. We just keep it simple and stay focused on the tasks in front of us every single day.