About New Golden Ice Cream – Food & Beverages in Mumbai
We set up shop here in Daulat Nagar, specifically at Plot No- A1 in Block I. Being in Santacruz, it’s always a bit crowded, but we like the energy. It’s a decent-sized space for what we do. I remember when we first got the keys, the place was completely empty. Now it’s full of refrigerators and a few tables for people to sit at. We aren't trying to be the most modern place in Mumbai. It’s just a straightforward ice cream shop. I spend most of my day making sure we have enough stock. Sometimes the delivery trucks get stuck in traffic, which is normal for this part of town. People from the nearby blocks come over in the evenings. It’s nice to see the same families coming back. We don’t do much advertising; word of mouth seems to work okay for us. My brother helps out on the weekends when it gets really packed. We keep it simple—just good portions and a clean place to sit. The lighting isn't perfect, and the walls could probably use a new coat of paint, but the ice cream is cold and that’s what matters most. It’s a quiet enough street compared to the main roads. We just do our thing and try to keep everyone happy with a cold treat.
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