Choice Gems & Jewellery

Our shop is located at G-1 A on Ashok Marg, right in the heart of C-Scheme. Jaipur is known for this kind of work, so there are many others around, but we just do our own thing. It is Choice Gems & Jewellery, though the name on the door is simpler than that. The street outside can get quite clogged with cars and rickshaws, but inside it is mostly quiet. We have a few counters where we sit and look at stones under the light. It takes a lot of patience to see the flaws and the colors properly. We aren’t the type to wear suits or act like we are in a high-end mall. We usually have tea ready for anyone who comes in to talk about a piece. It is a lot of small details. One day we are looking at loose stones, the next we are talking to the craftsmen about a specific setting. We have been at this address for several years. C-Scheme is a good neighborhood for a business like ours because it is central. We have some old metal safes that have been around since my grandfather’s time. They are heavy and hard to move, but they work fine. We don’t do a lot of shouting about what we have. People who know about jewelry usually find their way to us by word of mouth. It is just a regular shop where we work hard every day.