Vidhata Ceramic Industries

Our factory is right in the G.I.D.C area on Panchasar Road. It’s a loud place because there are so many other industries around us. Vidhata Ceramic Industries has been working from this spot for quite some time now. Ceramics is a tough business because there’s a lot that can go wrong with the firing and the clay. We spend most of our hours near the kilns, making sure the temperature is right. It gets very hot in the summer, almost unbearable inside the shed, but we have our fans and we manage. We aren't a big company with a polished image. We’re just a bunch of workers who know how to handle ceramic materials. Our equipment is old but it works well enough for what we need. Sometimes the raw material deliveries are late because of the traffic on Panchasar Road, which throws off our whole schedule. We just have to adapt and work a little later those days. We don't have a marketing department. We just focus on making the stuff and getting it out to the people who buy it. Most of us live nearby, so we walk or cycle to work every morning. It’s a simple, honest way to spend the day. We don't talk much about goals or targets, we just look at what's in front of us and keep the production moving as best as we can.