Tniamp Gowsiga Nathi Farmer Producer Company Limited

You can find Tniamp Gowsiga Nathi Farmer Producer Company Limited over on East Street in Measalur. It’s number 1/54 if you’re looking for the door. We’re deep in Virudhunagar, and life here revolves around the land and the water. The Gowsiga Nathi is important to us, so that’s why it’s in our name. We started this because the farmers in Measalur needed a way to work together. It’s not a fancy operation. Our office is just a simple room with some ledgers and a couple of tables. Most days we are out in the fields or meeting people under a tree somewhere to talk about the crops. We don't have any big corporate goals. We just want to make sure the people growing the food get a fair shake. The sun here can be brutal in the afternoon, so we usually get an early start. We aren't experts in marketing or anything like that. We just know about farming and how to get things to market. Sometimes the paperwork for the government schemes is a real headache, but we sit down and figure it out together. It’s a group effort, really. We have folks from all over the village coming in and out. It’s a noisy, friendly place. We just take things one day at a time and hope for a good rain when we need it.