Fashion Icon Ethic

We are located on Gokhale Road in Dadar West, specifically on the third floor of Cosmos Platinum. It’s a busy spot, right across from the Ashish Industrial Esta. At Fashion Icon Ethic, we spend our days in units 302 and 303. It’s not a massive space, but it’s enough for us to do our work and keep things organized. Dadar is always crowded, and you can hear the street noise even from the third floor, but you get used to it after a while. We spend a lot of time looking at fabrics and checking the stitching on various pieces. It’s a lot of manual work and paying attention to small details that others might miss. We aren't trying to be some high-end luxury brand that nobody can afford. We just want to make decent clothes that people feel good wearing. Our staff is like a small family. We share lunches and sometimes complain about the commute, but we always get back to the work. Being in this part of Mumbai means we see all kinds of people every day. It keeps things interesting. We don't have a PR team or a big marketing budget. We just have our shop and the clothes we produce. It’s a simple setup on Gokhale Road, and we like the honesty of just being a local business trying to do right by our customers. We usually stay until the sun goes down and the street lights come on.