Arife Lamoulde

If you are ever around Borivali West, you might have seen us at Shop No 71 in Moksh Plaza, right on S V Ro. It’s a busy building and being on the main road means there is always a lot of noise and people moving around outside. We have been here for a while, and the shop is usually filled with all sorts of things for people who like to bake or create stuff. We spend a lot of our time organizing the shelves because things tend to get moved around a lot when customers are looking for something specific. It is a small shop, but we try to keep a good variety of items in stock. We don't really do much in the way of advertising; most people just find us because they are already in Moksh Plaza or they heard about us from a friend. The staff here knows where everything is, even if it looks a bit crowded to someone walking in for the first time. We enjoy being in Borivali because it’s a lively neighborhood with a lot of energy. Running the shop means dealing with a lot of small details every day, from checking inventory to helping someone find the right size mold or tool. We don't try to make it sound more important than it is. We just run a shop on S V Ro and try to be helpful to whoever walks through the door during our opening hours every day.