Aeiou Fashion Vowels

We are based out of the Government Colony in Goregaon West. If you know this part of the city, it is pretty busy most of the time but we actually like it here. Aeiou Fashion Vowels started because we just wanted to do something with clothes and style. It isn't a huge mall store with bright lights. We are just tucked away in the 41523 area. Some people find the name a bit funny with all the vowels and everything, but it just kind of stuck with us over the years. We spend a lot of our time looking at different fabrics and trying to figure out what looks okay and what doesn't. It gets a bit messy in the office sometimes with boxes and samples lying around the floor. Living and working in Mumbai means everything is a bit tight on space, but we make it work. We are not trying to be the next big global brand you see on TV, just local folks doing fashion stuff. Most of our mornings start with a cup of tea and checking what needs to be sent out to customers. The Government Colony has its own rhythm, and we have become part of that daily life. If you are walking around Goregaon West, you might pass right by us. It is not a polished showroom at all. It is more of a workspace where things actually happen and clothes get moved around. We don't have a PR team.