Dhanaura Krishak Vikas Producer Company Limited

If you find yourself in Mandi Dhanaura, you might see our place near the IBP pump in the Moh Katra area. It’s a pretty central spot in the Amroha district, and it’s where Janam Singh stays. We are a group of farmers who decided to pool our resources together. Being near the Mandi is helpful because that is where all the action is. We spend a lot of time watching the prices and talking to other growers who come through the town. Our company isn’t about being big or flashy. It’s about the day-to-day reality of growing things and trying to sell them for a fair price. Some of the guys have been doing this for thirty years, and some are just starting out. We sit around at the Katra location and discuss what we should plant next or if there is a better way to get our produce to market. It’s a lot of talking and a lot of manual labor. The dust from the road and the noise from the pump are just part of our daily background. We don’t have a fancy website or a marketing team. We just have our names and our reputation in the village. It is a simple life, focused on the dirt and the seasons. We just try to stay organized so we don't lose track of our work.