About Yellow City Farmer Producer Company Limited – Agriculture & Farming in Ganganagar
Our office is at A-05 in the New Dhan Mandi in Pilibanga. Being right inside the grain market makes sense for what we do since everything happens right here. The name Yellow City fits the area, especially when the mustard is in season. Our workspace is just a small room in the Mandi complex. It’s usually got a bit of dust on the tables because of all the tractors and trucks moving grain outside. We don’t have fancy air conditioning, so the door stays open most of the time to catch a breeze. You can always hear the noise of the auctions and the shouting of the laborers from our desk. We deal with the local farmers and the produce that comes through the gates. It’s not a shiny business environment. We have some basic wooden furniture and stacks of files about the yearly yields. People often stop by just to check the daily rates or have a quick word about the market. We don't have a marketing person or any glossy posters. It’s just us trying to keep the records straight. The hours can be very long during the harvest, but that’s just how it goes in Pilibanga. Everyone in the Mandi knows each other, and we are just one small part of that community. It’s a bit messy and loud, but it’s our daily reality and we are fine with it.
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