Out-Of-Home Media (India)

We are over in Dwarka at Flat No. 205 in Paradise Apartments. This is Sector-9, New Delhi-110075. It’s a residential complex, so the vibe is very different from a typical business district. We run Out-Of-Home Media (India) from here. Even though we deal with big outdoor advertisements that everyone sees on the streets, our own office is quite hidden away. It’s a small space where we manage all the logistics and bookings. The walls are covered with schedules and maps of the city. It gets a bit messy with all the paperwork, but we know where everything is. We don't have a big corporate team, just a few of us who have been doing this for years. We know the city like the back of our hands. Working from an apartment means we have to be mindful of the neighbors, so we keep things relatively quiet. There’s a small balcony where we sometimes go to take a break and look at the park nearby. We don't use any fancy marketing talk to describe what we do. We just make sure that when a client wants an ad up, it actually goes up on time. It’s a lot of phone calls and checking on vendors. It’s simple, honest work. We like the convenience of being in Dwarka. It’s where we are and what we do.