Khoobsoorat

You’ll find Khoobsoorat at number 63 in Paschim Vihar. It’s a local spot where people come to look at clothes and fabrics. The shop isn't huge, but we pack a lot into it. We have racks of stuff everywhere, and sometimes it’s a bit hard to navigate if there are more than three people browsing. We like it that way, though. It feels like you’re digging for a treasure. The lighting inside is a little warm, which makes the colors of the suits and sarees look a bit different than they do outside in the sun. We usually tell people to take the fabric to the door to see the real color. We don't have those fancy changing rooms with mirrors everywhere. We have a small corner with a curtain. It’s worked for years. People in Paschim Vihar know us as a place where they can find something decent without a lot of fuss. We don't follow all the latest trends you see in magazines. We just stock what we think looks good and what people ask for. Sometimes we have a bit of a laugh with the customers while they're deciding. It’s a relaxed atmosphere. The shop doesn't have a big marketing plan. We just open the doors in the morning and wait for people to walk in. It’s a steady life. We've been here long enough that we recognize most of the faces that pass by our window every single day.