Desire Fashion

Desire Fashion is our shop located at No. 2 Udumalai Road in Vadugapalyam. It’s right there on the main road, so it’s easy to spot if you’re driving by. We have a few mannequins in the front that we change every now and then. Inside, it’s mostly racks of clothes and piles of fabric. It gets quite crowded in here during the festival seasons. We don't have a big fancy lighting system, just some regular tubes that keep the place bright enough. The floor is a bit worn out from all the walking, but that’s how it goes. We’ve been in Vadugapalyam for a good bit of time. People from the nearby streets usually come to us when they need something new to wear. We don't really do the whole high-fashion runway thing. It’s just practical clothes for everyday people. Sometimes the bags of new stock arrive and we have to step over them for a few days until we find space. It’s a bit of a squeeze sometimes, but we like the buzz. We don’t have a big marketing budget or anything. Most people just hear about us from their neighbors. We stay open late most days because that’s when people finish work and have time to shop. It’s just us doing our best with the space we have on Udumalai Road. We keep things simple and just focus on the clothes and the customers who walk in.