Nova Fashion

Our place, Nova Fashion, is located at No. 121 on Swarnapuri Avenue Extension. It’s tucked away on 1st Street, right in the heart of Velampalayam. It’s a quiet enough area compared to the main roads, which helps us focus on the sewing. We have a small crew here. Most mornings start with a cup of tea before we turn on the lights and get to work at the tables. The building is a standard one, No. 15, and we’ve made it our own over time. We handle different types of clothing, mostly focusing on the basics. There’s a lot of measuring and cutting that goes on throughout the day. We don't use any fancy software for managing things, just notebooks and a lot of talking to each other to make sure everything is on track. Sometimes we run out of a specific color of thread and have to send someone out to get it quickly. It’s those little things that keep the day interesting. We aren't a massive factory, just a local spot where people work hard. The floors are concrete and the walls are plain, but it’s a good space for making clothes. We’ve been in Velampalayam for a while and we know the rhythms of the street. When the sun goes down, we lock up and head home, ready to do it all again the next morning. It’s not fancy but it works for us.