Hero Fashion

We’re over at No. 136 Mangalam Road in the Karuvampalayam area. That’s where Hero Fashion is. If you know the road, you know it can get pretty loud with all the bikes and trucks going past. Our shop is right in the middle of all that activity. We’ve been here for a while, just selling clothes to whoever walks through the door. It’s a straightforward setup. We have racks and shelves, and they’re usually pretty full. We aren't trying to win any design awards for the shop layout. We just put the clothes where people can see them. Karuvampalayam is a hardworking part of town, and we try to reflect that in how we run things. We’re open early and we stay until the evening. We do our own inventory, our own cleaning, and our own sales. It’s a lot of hours, but it’s our business so we don't mind. We get all types of people coming in—workers, students, families. We don't have a specific target market or any of that talk. If you need a shirt or some trousers, we probably have something that fits. We don’t do much advertising; word of mouth around Mangalam Road has always been enough for us. It’s a small shop, and sometimes it gets a bit cramped when we have a lot of boxes, but we make it work. It’s just us, doing what we do.