About Fashion Avenue Incorporated – Fashion & Trends in Coimbatore
Our place, Fashion Avenue Incorporated, sits on Radhakrishnan Street. Specifically, it's No. 9/295 10 in the Ammapalayam area. It’s a street where you see a lot of familiar faces every day. We aren't a massive corporation, even if the name sounds a bit formal. It's just a regular building where we do our sewing and cutting. Most of us have been working with fabric for most of our lives. You learn things as you go. One day it’s cotton, the next it’s something else. We just take the rolls of cloth and turn them into what they need to be. Ammapalayam is a decent place to work. It’s got a rhythm to it. We start early before the sun gets too high. By noon, the workshop is pretty warm, but that's normal for around here. We don't have many fancy gadgets. Most of our tools are old but they still work fine if you treat them right. We spend a lot of time checking the seams. If something isn't straight, we pull it out and do it again. It's tedious sometimes, but it’s what we do. People come by the street all the time looking for us. We just tell them to look for the sign near the corner. It's a plain life, really. We work, we eat lunch together, and we go home. Not much more to say about it than that. It keeps us out of trouble and the bills paid.
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