Chirag Fashion

Tank Road is a crazy place to have a business. We are at H-16/90 in Gali Number 3. If you’ve ever been here, you know how crowded it gets with all the shoppers and the rickshaws. Our shop is right in the middle of all that noise. We deal with fashion, mostly garments and clothes. The space is filled with stacks of items and racks that are almost always full. We spend a lot of time unpacking new stock and sorting it by size or color. It feels like the work never really ends. People are constantly coming in to check what’s new on the shelves. Some are regulars who have been buying from us for a long time. Others are just passing through the lane. We don't have a big marketing team or anything like that. It’s just us. We talk to the customers, show them the fabric, and tell them the price. It’s a very direct way of doing business. Sometimes it gets so loud outside that we have to shout just to be heard. The shop isn't very big, so we have to be clever about how we use the space. We’ve got bags of stuff tucked under the tables and in the corners. In the evenings, we sit and tally the sales for the day. It’s tiring, but being on Tank Road means there is always energy around us. We are still here in Gali Number 3.