Steel World India

You can find Steel World India on the ground floor of the building at 59/17 on New Rohtak Road. If you’ve ever driven down this road, you know it’s basically the heart of the industrial trade in this part of Delhi. It is dusty and loud and there is always a truck blocking the way somewhere. We’ve been in this spot for a long time. The office isn't very big, and honestly, it’s usually quite cluttered with samples and order forms. We deal with steel, so things are heavy and usually leave a bit of grease on your hands. We don't wear suits here. It’s more about sturdy shoes and clothes that you don’t mind getting a bit dirty. The rhythm of the day depends on the market. Some weeks everyone wants everything at once, and we’re scrambling to keep up. Other times it’s just the sound of the ceiling fan and us waiting for the next big order to come through. We know the other business owners on the street pretty well. We grab lunch from the same stalls and complain about the traffic together. It’s a straightforward business. We buy, we sell, and we make sure the weights are right. No one here is trying to be a corporate superstar. We are just local people working with metal in a very busy part of the city. It’s honest work and it keeps us busy from Monday to Saturday.