New Brij Store

Our store is tucked away in the Ambika Complex on Ram Dwara Road, right in the heart of Nehru Bazar in Paharganj. The address is 4961/4, but it’s easier to just find the complex first. Paharganj is always a bit chaotic, but that’s the charm of it. We’ve been running this shop for a long time. We sell all sorts of daily items. It’s the kind of place where things are stacked from floor to ceiling. You might have to ask us where something is because we’re the only ones who really know the layout. It’s a family business, and we’ve seen the neighborhood change through the years. We get a mix of locals and tourists who wander in from the main market. We don’t have fancy air conditioning or bright neon signs. It’s just a regular shop where we try to keep prices fair. We open early in the morning and stay until late at night. Sometimes the alleyways get crowded with deliveries, but we manage. We aren’t interested in being a big supermarket. We like the personal touch of knowing our customers by name. It’s a lot of work, keeping track of everything, but we enjoy being part of the bustle of Nehru Bazar. If you’re around Ram Dwara Road, you’ll likely see us sitting out front or helping someone find a specific household item they’ve been looking for.