Phala Beverage Private Limited

Our office is on the fourth floor of the Royal Arcade at Sarthana Jakatnaka. It is a busy spot on Varachha Road in Surat. If you have ever been stuck in traffic near the junction, you might have noticed the building. Phala Beverage is just a small group of us working in room 414. We spend our time dealing with juice drinks and other beverages. The office is not very big, so we have to keep everything in its place. We spend a lot of time talking to the bottling plants and the fruit suppliers. Sometimes the fruit we get is not good enough, and we have to send it back, which makes the whole day difficult. That is just part of how things work in this business. We do not have a sales team or any marketing experts. It is just us answering the phones and keeping an eye on the crates. The elevator in the Royal Arcade is often slow, so we end up walking up the four floors quite a bit. It is a good workout, even if we are tired by the end. We like being in this part of Surat because everything we need is just down the street. We are not a corporate giant with a big budget. We are just a few people trying to make some decent drinks. Our desks are usually a mess of notes and sample bottles, but we know where everything is.