Apfel Agro Fresh Private Limited

Brein is where we are based. It’s a beautiful part of Srinagar. We are at House Number 24 in Kral Sangri. The pin code is 191121. Apfel Agro Fresh Private Limited is the name on our papers. It’s a bit of a climb to get up here, but the view of the lake and the city is something else. We aren't a corporate giant. We are just a local setup in a residential area. The house is where we keep our records and talk to our partners. Living and working in Brein means we are close to the orchards. That’s important for what we do. It’s a quiet neighborhood for the most part. You hear the birds and the occasional tractor. We don't wear uniforms. Usually, we are just in our regular clothes, maybe a pheran in the winter. We spend a lot of time on the phone or out in the fields. The office is just a room with a desk and some chairs. It’s practical. We don't have a mission statement on the wall. We just know what needs to be done every season. When the harvest comes, things get very hectic. But during the off-season, we just maintain the place and prepare for the next round. It’s a simple way of doing business. We don't think about it too much, we just do it and hope for the best weather.