Lifeland Agro Industries Private Limited

This business is run by Manjeet Singh, and we are based out of his family’s place in village Paniwala Rudlu. That’s near Dabwali, if you know the area. It’s a real rural spot, which makes sense because we are doing agro industry work. You can’t really understand the land if you’re sitting in some glass office in a city. Baldev Singh, Manjeet’s father, has been around here a long time too. We deal with the day-to-day grind of processing and making sure things are moving from the farm to wherever they need to go next. The yard is usually full of equipment or bags of stuff waiting to be moved. It’s a lot of physical labor and coordination. Sometimes the rain messes up our schedule and we have to scramble to cover everything up. There isn’t much of a “front office” feel here; it’s more about the work happening in the back. We wear old clothes because you’re going to get dirty anyway. It’s a small operation but we keep busy enough. People from the surrounding villages know us by name, which is how we like it. We don't spend money on ads or big signs. The work speaks for itself when the harvest comes around. It’s just a basic life here in Paniwala Rudlu, trying to make the industry side of farming work for everyone involved in the process.