Prerna Advertising

Prerna Advertising is located at Survey No 145 in Block C/2 on Saswad Road in Hadapsar. We are right across from the Navlakha Godown, which is a big landmark that people use to find us. Our shop is a mix of computers and big printing machines that hum throughout the day. There is always a bit of a rush here, especially when someone needs a banner or a sign made at the last minute. We have scraps of vinyl and paper scattered around the bins, and the smell of fresh ink is pretty strong if the windows are closed. The walls are decorated with some of the projects we’ve worked on in the past, mostly just to show what the machines can do. We spend a lot of time staring at screens and then running over to the cutters to make sure the edges are straight. The traffic on Saswad Road is usually quite heavy, so there is a constant background noise of motorcycles and buses passing by. We have a small table where we sit to talk to people about what they want to print. It’s not a fancy studio, just a working shop where things get made. We often stay late when there is a big order to finish, and we just order some food and keep the machines running until the job is done. It’s a lot of detail work that requires a good eye.