Inter Brand is tucked away on the second floor of Nirmal building on P.M. Road. We’re right in Vile Parle East, which is a great part of Mumbai to be in. It’s busy but has a good feel to it. We work on brand stuff, which mostly means we help businesses figure out how they want to look to the world. It’s not as fancy as the movies make it out to be. There’s a lot of sitting around a table with notebooks and pens, trying to come up with ideas that actually make sense. We aren't a giant agency with hundreds of employees. We’re a smaller group, so we all end up doing a bit of everything. One day you might be talking to a printer, and the next you're looking at logo designs. Our office at 2, Nirmal is pretty cozy. It gets a bit crowded when we have a lot of projects going on, but we like the energy. We don't bother with the high-level corporate speak. We just talk like normal people and try to understand what our clients are actually looking for. Vile Parle is a place where people appreciate hard work and directness, so we try to stick to those values. We’ve been here for a while and don't see ourselves moving anytime soon. It’s a solid place to be, and we enjoy the daily hustle of the city. We just keep our heads down and do the work.
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