N. R. D. Collection

We have our little shop in Lajpat Nagar, right across from house number A-218. It’s tucked away in the residential streets, so it feels more like a community spot than a big retail store. We’ve been here for a good amount of time, and most of the people who come in are our neighbors or friends of friends. Our collection is basically a mix of things we think people in the area would like. We don’t follow the big fashion trends or anything like that; we just pick out stuff that looks decent and lasts a while. The shop is small and can get a bit crowded when more than three people are inside at once. We like the personal touch of knowing our customers by name. Sometimes we just sit outside on a stool and chat with the folks passing by. It’s a quiet life compared to the main markets. Being right opposite A-218 makes it easy for locals to find us even if we don't have a huge glowing sign. We don't do pushy sales talk. If you like something, you buy it, and if not, we can just have a tea and a talk anyway. It’s an honest little business that keeps us occupied and connected to the people around us in Lajpat Nagar.