Paramount Food Products

If you know Ludhiana at all, you know that Chaura Bazar is always packed with people and activity. Our place, Paramount Food Products, is located at 361/1 on Chauri Sarak. We have been in this busy market area for quite a long time now. We deal with various types of food items, mostly things that are packaged and ready to go for the customers. The shop isn't very large at all, but we make use of every single inch of space we have available. There are stacks of boxes and bags sitting everywhere you look. It gets incredibly busy during the festival seasons because everyone is out shopping for food and sweets. The narrow lanes of the bazar make it very hard for big trucks to get through, so we often have to move our goods by hand or on small wooden carts. We see all kinds of customers every day, from locals doing their daily shopping to people coming from way outside the city. We don't use any fancy advertising or marketing tricks. The smell of the market and the sight of our products on the shelves usually do the trick for us. It is a very traditional way of doing business. We open up early in the morning and stay until late in the evening when the crowds finally start to thin out. The building itself is quite old, like most things in this part of town, but it serves our needs well. We just focus on keeping the shelves full and the food fresh.