Jiyanshi Kisan Producer Company Limited

We are based in Rajthal, a village in the Hisar district. Our company, Jiyanshi Kisan, is run out of Fateh Singh’s place. It’s a typical village setup where the work and the home life kind of blend together. We decided to come together as a producer group because we saw that the bigger companies weren't really interested in the small-scale farmers like us. Hisar can be quite hot, and the farming here requires a lot of hard work and patience. Most of us have been doing this for decades, following in our fathers' footsteps. We don't have an HR department or a marketing team. If something needs to be done, one of us just steps up and does it. We spend a lot of time sitting on the charpai outside Fateh Singh’s house, going over the numbers and planning for the next planting cycle. It’s honest work, and it keeps us busy from sunrise to long after sunset. Sometimes it feels like we are just fighting against the elements, but having the company gives us a bit more strength. We handle the local logistics and try to keep things as simple as possible. There’s no corporate ladder here, just a group of people who know the land and want to make a decent living from it. It’s about as real as it gets in the farming world, and we are just trying to keep the wheels turning.