Athoor Kalanjia Jeevidam 10K Farmer Producer Company Limited

You can find us at 27/5 on the Madurai Road in Sempatty. It’s a busy spot because of all the traffic moving between Dindigul and Madurai. Our name mentions 10K farmers because we have a lot of people involved in this collective. It’s quite a task to keep track of everyone, but we do our best. The office is right on the main road, so it gets a lot of dust and noise from the passing buses and lorries. We don't have a fancy lobby or anything; it’s mostly just stacks of papers and people coming in to talk about their crops. We handle all sorts of produce from the Athoor area. Some days it feels like a bit of a madhouse with so many farmers stopping by at once. We aren't professional managers with degrees. Most of us just learned on the job by doing it year after year. We talk about water levels and market prices more than anything else. It’s a practical place for practical people. Sometimes the power goes out and we have to work by candlelight to finish the day’s records. We don't use fancy marketing because we don't need to. Everyone in the area knows where we are and what we do. It’s a lot of responsibility to look after so many people’s interests, but we just take it one day at a time.