Jyoti Impex

If you walk down Paharganj Main Bazar and look for number 4766, that’s where you’ll find Jyoti Impex. It’s right in the middle of all the noise and the crowds. Being in Paharganj means there’s never a quiet moment. There are tourists, rickshaws, and cows walking past our door all day long. The shop itself is pretty narrow, which is common for this area. We have stuff piled up from the floor to the ceiling. It’s a bit of a maze inside. We’ve been here for years, and we know most of the other shopkeepers on the block. We spend our days answering phones and checking boxes. Sometimes the electricity goes out for an hour or two, so we just sit out front and talk. It’s not the most modern setup you’ll ever see. We still use some old ledgers alongside the computer. My uncle used to run things, but now it’s more of a group effort. We don't have a fancy website or a marketing team. We just have our spot at 4766. It gets dusty because of the construction nearby, so we’re always wiping down the counters. It’s a hectic place to work, but we like the energy of the bazaar. It keeps us on our toes. We’re just a small part of the chaos that makes up this part of the city. We don't mind the noise, it's just part of being at Jyoti Impex.