Sheth Brothers

You can find Sheth Brothers over at plot number 30 in the G.I.D.C. Vithalwadi area. It’s an industrial zone, so it’s pretty much what you’d expect—lots of sheds, noise, and people in work clothes. We’ve been here quite a bit, and we know our neighbors well. The place isn't anything you'd see in a magazine. It’s a working space. We deal with the day-to-day stuff of running a business in a busy industrial estate. Some days the power goes out or a delivery is late, and we just have to deal with it. We don't have a big marketing team or anyone to write fancy letters. We just answer the phone and take care of the orders. It’s a family-run sort of feeling even if we've grown over the years. We keep the floors as clean as you can in a place like this, but there’s always a bit of grease or dust somewhere. That’s just part of the job. People know where we are if they need us. We don't bother with much advertising. Most of our work comes from people who have known us for years. It’s steady, honest work. We show up, do what needs doing, and close up the gate at the end of the day. Vithalwadi is a good spot for us, close to everything we need to keep things moving. There is no magic to it, just persistence and trying to get it done.