Cheluru Annadata Farmers Producer Company Limited

You can find us at the Atal Incubation Centre, specifically in Su 11 on the 3rd floor of the Atal Block over at NMAMIT. It’s a bit of a walk up if the elevator is slow, but that’s where Cheluru Annadata Farmers Producer Company Limited operates from. Being in a place like this means we are around a lot of other start-ups and people trying new things. Our focus is strictly on the farmers from the Cheluru area. We moved into this space to have a proper base for all the administrative stuff that comes with running a producer company. It's a bit different from being out in the fields, but it’s necessary work. We spend a lot of time looking at data and trying to find better ways for our members to sell their produce. The office is usually filled with papers and folders because there’s always something to sign or file. We aren't corporate types; most of us have mud on our boots more often than not. We just needed a quiet place to get the business side sorted out. It’s a bit strange being in a modern building sometimes, but it helps us stay organized. We talk to farmers every day, hearing about their struggles and what they need. Our job is to bridge that gap between the farm and the market. It's a lot of trial and error, but we’re making progress one day at a time. It’s not always pretty, but we keep going until the work is done.