Shriji Sweet Mart

Shriji Sweet Mart is right in the middle of all the noise and bustle of Varachha Road. Being near Maruti Chowk on L H Road means there is never a quiet moment. We start our work very early, often before the sun is even up, because making sweets takes a lot of time and patience. The big milk vats have to simmer for hours, and someone always has to be there to stir them so nothing burns. By the time the shops around us open at 98 L H Road, we already have the trays lined up in the glass cases. It’s a lot of heavy lifting with the sugar bags and the large containers of ghee. During the festival seasons, it gets absolutely crazy in here. We barely have time to eat our own lunch because the line of people goes out the door. Everyone wants their favorite sweets for their families. My father started this and now we just keep it going. The floor is always a bit dusty from the street outside, but we try our best to keep the inside clean and the food fresh. It’s a lot of long hours standing on our feet, but we’re used to it. We don't have a big office or a marketing team; we just have our kitchen and the counter. It’s a simple business built on hard work and making sure the laddoos are round and the barfi is cut just right.