About Naushaba'S Collection – Fashion & Trends in North Delhi
Naushaba'S Collection is located over at G-3 in the New Police Lines area of Kingsway Camp. It’s a bit of a unique spot, being inside the colony like this. Most of our visitors are people who live right here or nearby. We have a small collection of clothes and things we’ve put together over time. It’s not a huge shop, but we try to keep a variety of things on the shelves. It’s very much a family-run kind of thing. We don't have a big marketing budget or anything like that. We just rely on people talking to each other. The space is cozy, maybe a bit too cozy when we have more than three people inside at once. Kingsway Camp is a busy area, but our little corner in the Police Lines stays relatively quiet. We spend our days tidying up the displays and talking to whoever drops by. It’s a nice way to spend the time. We aren't trying to compete with the big malls or anything. We just like having our own little space where we can show what we have. Sometimes we get new stuff in and have to move everything around to make it fit. It’s a bit of a puzzle every time. But we enjoy it. It feels like a real part of the community here. It's just a regular shop where we do our best.
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