About Diwaa Sterling Private Limited – Jewellery in New Delhi
You can find us up on the fourth floor over at 11/412 in Lalita Park. It’s a bit of a climb, but we like the space. We’re Diwaa Sterling, and mostly we just focus on sterling silver pieces. It isn't a big shop downstairs on the street, so you have to look for the A/2 section of the building. It gets a bit quiet up here compared to the main road, which is nice when you're trying to concentrate on small details. We’ve been in this building for some time now. Some days are busier than others, depending on what orders came in that week. We don’t have a massive staff, just a few of us who know the trade. We drink a lot of tea and try to keep things moving. The elevator sometimes acts up, so we warn people about that before they visit. It’s a practical workspace, not a place meant for showing off. We use standard tools and keep our supplies organized as much as we can. Lalita Park is a tight neighborhood, so everyone kind of knows each other. We like being part of that. We don't spend money on fancy flyers or social media stuff. We just do the work and hope people like the items. It’s a straightforward life here. We open up in the morning and stay until the light goes.
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