Rich Boys is tucked away in the Bhiwandi area of Thane. If you know this part of the world, you know it’s always moving and always loud. We’ve been set up here for a while now. The shop is a place where we spend most of our lives, really. It’s not a big showroom with bright spotlights. It’s more of a local spot where people from the neighborhood stop in. We have shelves full of stuff and sometimes it takes a minute to find exactly what someone is looking for, but we always find it eventually. The air in Bhiwandi can get a bit dusty with all the trucks going by, but once you step inside, it’s a bit calmer. We don't have a fancy website or a bunch of people in ties. It’s usually just a couple of us handling the counter and talking to whoever walks through the door. Some days the rain comes down hard and we have to move things away from the entrance, and other days it’s so hot we just keep the fans running all day long. We know most of the regular faces who pass by. It feels more like a community than just a business. We don't try to be something we’re not. We’re just here in the 421302 area, doing our bit and keeping the doors open for anyone who needs us. It is just a straightforward local business.
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