Brand Biz is tucked away in Lower Parel, which everyone knows is one of the busiest parts of the city. We have a small office space here that is usually full of papers and different samples we are working on. Because we’re in Lower Parel, the sound of the trains and the traffic is just a constant background noise for us. We spend a lot of time at our computers, but we also spend a lot of time just talking through ideas at the one big table we have. It’s not a polished corporate environment. There are stacks of files in the corners and the tea cups usually pile up by the end of the day. We are a small group and we all do a bit of everything. We don't really have set titles because someone might be doing data entry one hour and then helping with a design the next. The commute to Lower Parel can be tough, but we like being in the middle of all the action. Most of our days are quite routine—answering emails, making phone calls, and trying to keep everything organized. We don't have a big mission statement on the wall; we just try to get the work done and get home at a decent hour. It’s a practical place for people who just want to work. We’ve been here for a while and we’re quite used to the fast pace of the area. We just keep things moving and focus on the tasks we have in front of us.
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