Shreeji Ceramic Industries

Down at Lalpar, right by the 8-A National Highway, is where you’ll find Shreeji Ceramic Industries. Being at Lalpar means we are right in the middle of all the action in Morbi. The factory stays quite warm because of the kilns, but that’s just part of the deal when you work in ceramics. We have a lot of people from the local village who work with us, so it feels like a familiar place most of the time. We don't really do big advertising or anything like that; we just focus on the work right in front of us. The trucks pull up at all hours, and sometimes they have to wait on the shoulder of the highway if the loading bay is full. It’s a bit chaotic during the peak season when everyone wants their orders at once. We usually have a lot of broken tile scraps in the corner of the yard that we eventually clear out. The office has a few chairs for visitors and a big map on the wall that's peeling a little at the edges. We drink a lot of water and try to stay out of the direct sun when we can. It’s honest work and it keeps us busy from Monday to Saturday. Sometimes even Sunday if the schedule is tight. We just take it one day at a time here without making things too complicated for ourselves.