Antila Ceramic Pvt. Ltd.

Out here on the Morbi-Jetpar Road, we spend our days dealing with clay and kilns. Being in Bela means we are right in the middle of everything ceramic. It’s a lot of noise and heat, but that is how tiles and ceramics get made. We have been at this location for a while now. The road outside is always busy with trucks coming and going. Inside our gates, it’s mostly about the production line. We aren't a big corporate office with people in suits; we are mostly in work clothes. The dust is just part of the life here. We focus on getting the firing right and making sure the batches aren't messed up. Sometimes things go wrong with a machine and we have to fix it ourselves. It’s a practical way to live. We don't have a big marketing team. Most of our business comes from people who know where we are on the road. We see a lot of different faces every week. Some are regulars, some are just passing through looking for a specific type of ceramic work. The sun gets pretty strong in this part of Gujarat, so we start early. By the afternoon, the place is humming. We just keep our heads down and do the work. It’s not a glamorous job, but it’s what we know how to do. The guys here have been with us for a long time, so we know each other well.