Jaba'S Boutique

Jaba'S Boutique is situated way up on the 7th floor of the Shanti Kunj building. We are at 374 Block-G in New Alipore. It is a bit of a climb if the lift is acting up, which happens sometimes in these older buildings, but the view from the window is quite nice once you get up here. New Alipore is a busy place, but being on the 7th floor means we are away from most of the street noise and dust. We’ve been in this spot for a while, and it has become a bit of a second home for us. The space is filled with piles of cloth and different outfits we’ve been working on. It’s not a polished retail store; it’s more of a workspace where things actually get made. We don't have a receptionist or anyone like that. Usually, it’s just us sitting among the sewing machines and measuring tapes. People who come here usually know exactly what they are looking for. They find their way through the building and knock on the door. We don't have big signs on the street, so it’s mostly word of mouth. Sometimes it feels a bit cramped when a lot of people arrive at once, but we manage. We spend a lot of time just organizing the different sections of the boutique. It’s a lot of manual labor and long hours, especially when there’s a holiday coming up. But being in Block-G is convenient for most of our regulars. It’s a practical setup for what we do.