Vedilal Ice Cream Pioneer Foods

The shop is at Subhash Nagar G 24/25. We've been here for quite a while now, and most people around this part of the neighborhood know exactly where to find us. It isn’t a huge or fancy place, just a simple spot where we keep the big chest freezers humming and stocked with Vadilal ice cream products. As Pioneer Foods, we really just focus on getting the tubs, sticks, and cones out to the families who live in the surrounding blocks. Sometimes the local kids come running in right after school lets out, or parents stop by late in the evening after dinner when the heat is still hanging in the air. The shop itself is pretty basic. We have all the usual flavors people expect and then some of the newer ones that the company sends over every season. I spend a good chunk of my day just checking the thermometers and making sure the power doesn't trip, because everything has to stay frozen solid. It gets a bit dusty on this particular street, so we are constantly wiping down the glass tops of the freezers so people can see what’s inside. It is just me and a couple of other guys here most days of the week. We don't do much fancy stuff or have big posters everywhere, we just hand over the treats and make sure the change is right. People seem to like that we are close by and easy to get to.