About Preeti Products – Food & Beverages in East Delhi
Our place is over in Rohini 2, right in the Institutional Area. It’s a bit of a quieter part of town compared to the main markets, which is nice for getting work done. We’ve been operating out of this spot for a while. We make various items here, and the space is mostly filled with crates and packing materials. It’s a practical setup, not meant for showing off. We have a few machines that can be quite loud when they’re all running at once. My brother and I manage the daily operations, and we have a couple of guys who help with the heavy lifting and the deliveries. The building isn’t new, so it has its quirks, like a door that sticks in the monsoon and a leaky tap in the back. We just fix things as they break and keep going. We don't have a big marketing department or anyone to write fancy letters. We just focus on making the products and getting them out to whoever ordered them. Most of our day is spent checking the stock and talking to the delivery drivers who come in and out. It’s a steady rhythm. We usually close up early on Saturdays to spend time with our families. It’s a basic business, run by people who just want to do a decent job every day. We usually take our lunch break together sitting on the crates.
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