About Janori Smart Agro Producer Company – Agriculture & Farming in Dindori
Janori Smart Agro Producer Company is run out of the home of Shri Abaji Pandharinath Kathe in the Dindori taluka. If you know Dindori, you know it’s a place where people really care about what they grow. We don’t have a commercial office in the middle of town. We just work from Abaji’s place because it’s convenient and it keeps our costs down. We are a group of farmers who realized that "smart" doesn't mean having a computer for everything; it means being clever about how we sell our harvest. Most of our meetings happen on the porch or in the main room. There’s usually a lot of talk about the grapes or whatever else is in season. We spend a lot of time on our phones checking prices or calling transporters. It’s a bit of a juggle, keeping the farming going while also trying to run a producer company. The address is just a C/O, but it’s the center of everything we do. We don't have a marketing team or anyone to write fancy brochures. We just tell people what we have and try to find the best way to get it to them. It’s a practical way of living. We’ve all known each other for years, so there is a lot of trust, even when we have disagreements about how to run the business. It’s just local people doing what they can to get by.
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