Janori Smart Agro Producer Company

Janori Smart Agro Producer Company is run out of the home of Shri Abaji Pandharinath Kathe in the Dindori taluka. If you know Dindori, you know it’s a place where people really care about what they grow. We don’t have a commercial office in the middle of town. We just work from Abaji’s place because it’s convenient and it keeps our costs down. We are a group of farmers who realized that "smart" doesn't mean having a computer for everything; it means being clever about how we sell our harvest. Most of our meetings happen on the porch or in the main room. There’s usually a lot of talk about the grapes or whatever else is in season. We spend a lot of time on our phones checking prices or calling transporters. It’s a bit of a juggle, keeping the farming going while also trying to run a producer company. The address is just a C/O, but it’s the center of everything we do. We don't have a marketing team or anyone to write fancy brochures. We just tell people what we have and try to find the best way to get it to them. It’s a practical way of living. We’ve all known each other for years, so there is a lot of trust, even when we have disagreements about how to run the business. It’s just local people doing what they can to get by.