J K White Cement

You will find us over at D-60 in Kidwai Nagar East, which is a busy little corner of New Delhi. Running J K White Cement from this location means we deal with a lot of white dust on everything from our shoes to the desks in the back. It is a practical kind of place. We spend our hours shifting bags around and checking the stock levels to see what needs to be ordered next. New Delhi weather is tough on the workers, especially when the humidity picks up and those cement bags feel twice as heavy as they actually are. We do not have any big corporate speeches to give. We just show up, open the shutters, and start the day. The neighborhood has changed a bit over the years, but we are still here doing the same thing. Sometimes the delivery trucks get stuck in the narrow lanes around Kidwai Nagar, and we have to go out and help guide them in. It is a lot of physical labor and plain talk. We keep the ledger books on a wooden desk that has seen better days, and there is always a layer of fine white powder on the telephone. We drink our chai standing up most of the time because there is usually work waiting to be finished. It is just a normal business run by people who know the value of a hard day.